Strategy & Flywheel
Operational heartbeat and interactive flywheel. Track KPIs and cross-departmental hand-offs.
Committees & Resources
Authority and execution. Access committee mandates and "First Move" resource allocation protocols.
Org Chart & Roles
Visual map of the team. Understand reporting lines and department structure at a glance.
Standard Operating Procedures (SOPs)
Business Ops
Analysis, conversion, and project management.
Communications
Brand narrative, social media, and inquiries.
Financial Ops
Audits, budget reports, and fiscal health.
Technical Coaching
Curriculum, drills, and player development.
Relationship Management
Family journey, FOMO campaign, recruitment, and coach retention templates.
Monthly Newsletter
Full send template, coach content kit, production calendar, and FOMO trigger strategy.
Coaching Ops & Standards
Parent relations, playing time policy, conduct rules, payroll, and coach signature contract.
Program Structure
Vertical Academy Model, 5-day training schedule, tournament bracket philosophy, and Lab Access pitch.
Portals
Public
Marketing Website
Recruitment page, Lab schedule, Path to Varsity, Alumni Wall, Join the Lab CTA.
🔒 Password Protected
Parent Portal
Tournament logistics, jersey codes, 24-Hour Rule, newsletter archive. Current families only.
🔒 Staff Only
Coaches' Locker Room
Weekly checklist, Gusto link, Content Kit submission, Drill Library, all SOPs.
Strategic Vision Document
strategic_vision.md